REV FR. TAMERLANE LANA, O.P. Vice President for Academic Affairs
My warm greetings to the College of Business Administration and Accountancy (CBAA) on its Annual Convention of Friday, September 14, 2012. I wish to congratulate the organizers of the convention, particularly the Faculty advisers and students of the Seminar-Workshop and Practicum (SWP) classes of this academic year.
It is commendable that your seminar and workshop would dwell on the “three bottom line approach to sustainability – People, Profit and Planet. In this approach, it is good to stress the priority of persons over profit and to relate the interface of these two to our serious responsibility over the environment. The business world cannot simply ignore its social responsibility that emanates from the imperative to promote the balance of these three – people, profit and planet, if it wishes to contribute to the achievement of authentic sustainability in our efforts to develop further the denizens and resources of this Earth.
The parallel sessions that would concretize this threefold approach to sustainability is equally commendable. I wish that the topics to be discussed would give the participants ample opportunities to enrich the discussion through their insights and experiences. It could not be argued that the issue of sustainability in our profit-oriented would remain a great challenge to people wanting to put conscience to our business endeavours. Certainly we cannot allow profit to dictate the conduct of our business without due consideration to the dignity and rights of people who constitute the human capitaland the limited resources that the natural world could nourish us. If this happens, then we must be prepared to face the disastrous consequences that this unbridled act would bring to us.
Again, I congratulate the organizers of this event. May our participants find the workshop-seminar another fruitful exercise in their academic life. ArribaLetran!